PEOPLE!: The New Initiative of Zara

Last season spring-summer 2011, Zara He decided to join the streetstyle fashion by launching a project which he called PEOPLE!. In it they selected and published photos coming to your website, from Zara’s own customers. The result was convincing, since they have again released the same year for the season Autumn/winter 2011 / 2012.

Repeated, and there are few requirements: be of age, pose wearing at least two items of the current season (meaning such trousers, coats, jackets, shirts, blouses and shoes, for them, and also dresses and skirts for them), register with PEOPLE! and upload from the account created the photographs in JPG format of high quality.

Along with the photographs, also prompted the reference numbers of the products that wear the person or people who appear in the images, so access to the garment at the shop. The result is the following:

The lucky ones will not only see your photo published on the web, they will receive €300. It is not a card so that you spend them in Zara, so what better opportunity to invest in some of our proposals, like the trip to Eastern Europe of which you speak this week.

Seen, this campaign are sure that it does not a great effort for the Empire of Amancio Ortega, even more so when we have present the amounts of money that move in a day. Jobs to ask, could already stretched a little more.

In principle, a maximum of ten photographs are selected per week. So far of the month, there is, therefore, twenty looks, although all of them, just two guys. The first is this Roman guy that we know little (except for its great Jersey).

The other guy, we already know it well from Jared man, and it is Gabriel Garcia, to which interviewed months ago with his partner, both creators of the blog Cup of couple.

We like very much the idea promoted by Zara, so we have not choice but to encourage you to participate and expect to see looks as interesting as these (in addition, we will have more material for our special of the) best street-style of the week and us ahorráis work). It may not be easy to be selected if we consider that it is a project that is carried out at the global level (in the published photos can read sites such as Los Angeles, Toronto and Brussels), but I am sure that the good time and the illusion of power be chosen already worthwhile.

The originality lies in street take shoots and use to users of the signature models. It seems that the Inditex Group He is aware of the power of influence of these models of asphalt, so we will surely soon have other group brands that imitate campaigns like this. And everyone happy: they, have models at a modest price, approaching shoppers and encourage buying. We, we can not only see looks that inspire us, but we have the option of becoming the center of the campaign.

It’s your time. Who knows if the coming month the picture you are viewing on your monitor is yours. What do you think about the idea? Do you think a good marketing strategy?

Gallery

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